Cookies and Privacy

Cookies notice

Use the GOV.UK form to send your questions or comments about this campaign website.

SEND Review puts small files (known as ‘cookies’) onto your computer to collect information about how you browse the site.

We use cookies to measure how you use the website so we can update and improve it based on your needs.

Find out more about how to manage cookies.


How we use cookies on SEND Review


Essential cookies

You may see a cookies message when you first visit this site. We’ll store a cookie to save your settings.

Name Purpose Expires
cookies-marketing-option Saves a message to let us know that you’ve seen our message 1 month
cookies-analytics-option Saves a message to let us know that you’ve seen our message 1 month


Measuring website usage (Google Analytics)

We use Google Analytics software to collect information about how you use SEND Review. 

We do this to help make sure the site is meeting the needs of its users and to help us make improvements.

Google Analytics stores information about:

  • the pages you visit
  • how long you spend on each page
  • how you got to the site
  • what you click on while you’re visiting the site

We do not collect or store your personal information (for example your name or address) so this information cannot be used to identify who you are.

We do not allow Google to use or share our analytics data.

Google Analytics sets the following cookies:

Name Purpose Expires
_ga This helps us count how many people visit the site by tracking if you’ve visited before 2 years
_gid This helps us count how many people visit the site by tracking if you’ve visited before 24 hours
_gat Used to manage the rate at which page view requests are made 10 minutes

You can opt out of Google Analytics cookies.


Google DoubleClick

We use DoubleClick as part of our digital advertising for the SEND Review campaign. It allows us to target our adverts based on what is relevant to a user to drive traffic to the site and lets us know when you have visited the site after clicking on our advert.

When you click on an advert a cookie will be set that allows us to know if you have then visited our site and how many times the advert has been viewed. We do not collect or store any personal data.

Name Purpose Expires

This lets us know if you have clicked on one of our adverts, so we can count how many of our visitors have come to the site through the digital advertising campaign 18 months

You can opt out of Google DoubleClick cookies.


YouTube videos

We use YouTube to provide videos on this site. YouTube sets cookies when you visit one of these pages.

Name Purpose Expires
_use_hitbox This is a randomly generated number that identifies your browser When you close your browser
VISITOR_INFO1_LIVE This lets YouTube count the views of embedded YouTube videos 9 months


Improving the SEND Review website

Where we use advertising, we want to make sure that money is well spent. To help measure this, these cookies are used on pages which are being marketed.

We use the following cookies:

Name Purpose Expires
Facebook Pixel (ID: 365233885716407) To track the effectiveness of our online advertising 90 days

When you first accessed the SEND Review website a pop-up banner asked if you were happy to accept the Facebook Pixel. If you selected ‘no’ then this won’t be stored on your computer. 

If you selected ‘yes’ and you’ve changed your mind, you can opt out of Facebook cookies. 

You can manage cookies on this page by clicking the cookies link at the bottom of the page.

Privacy Policy

We collect certain information or data about you when you use of this website. This includes your IP address, details of which version of web browser you used, information on you use the site, using cookies and page tagging techniques to help us improve the website.

This helps us to improve the site by monitoring how you use it. We can’t personally identify you using your data.

Keeping your data secure

Transmitting information over the internet is generally not completely secure, and we can’t guarantee the security of your data. Any data you transmit is at your own risk.

We won’t share your information with any other organisations for marketing, market research or commercial purposes, and we don’t pass on your details to other websites.

Disclosing your information

We may pass on your information if we have a legal obligation to do so, or if we have to enforce or apply our terms of use and other agreements. This includes exchanging information with other government departments for legal reasons.

Links to other websites

This website contains links to other websites. This privacy policy only applies to this website. If you go to another website from this one, read the privacy policy on that website to find out what it does with your information.

Following a link to this website from another website

If you come to this website from another website, we may receive personal information about you from the other website. You should read the privacy policy of the website you came from to find out more about this.